Jollibee, the Philippines largest fast-food chain, is set to open its second UK site in Liverpool next month.

The fried chicken concept opened its first UK restaurant in Earl’s Court in 2018, and has announced plans to open over 50 sites over the next 3-5 years.

Following the Liverpool opening, which will open in the city’s Whitechapel pedestrianised zone on 3 September, the brand will launch a third site in Leicester later this year.

Founded in 1978 by Tony Tan Caktiong in the Philippines, the brand currently has over 1,400 stores worldwide – 1,201 in the Phillipines and 274 in other markets.

Its Jollibee Foods Corporation (JFC) also owns other brands including The Coffee Bean and Tea Leaf, Smashburger, Greenwich Pizza and Red Ribbon, as well as the franchise for Burger King Philippines.

“The UK quick service market continues to grow from strength to strength,” said market head of Europe Adam Parkinson. ”We know that people are living busy lives and they rely on the quick service industry for budget- friendly ways to eat high-quality products on the go. It is our job to ensure we can continue to evolve our products and business channels to fit the demands of this segment.”