Russel Joffe, co-founder of the giraffe restaurant chain, has joined the board of IndiCater, the niche hospitality software specialist, as a non-executive director.
Joffe, who left the Tesco-owned Giraffe last year, will act as a strategic advisor to the business as it continues to enjoy record growth across the hospitality, leisure and contract catering sectors.
Joffe co-founded Giraffe with wife Juliette in 1998. In 2013, the pair sold the 48-strong business, which was at the time backed by Risk Capital Partners, to Tesco for c£50m.
Mike Day, chief executive of IndiCater, said: “Russel’s success in building fast growth and successful businesses will be a great asset for us as we continue to go from strength to strength across our target sectors.”
Joffe said: “I am delighted to have joined such a committed, innovative and passionate team at IndiCater, and look forward to using my restaurant experience to help them further shape their profit improvement software to meet the specific needs of operators in this vibrant sector, whilst also ensuring their growth plans benefit clients across their key sectors.”
