Jamie’s Italian, the casual-dining chain spearheaded by Jamie Oliver, is to launch its first restaurants at sea, after signing a deal with holiday company Royal Caribbean International.
The deal will see the brand launch a site on the resorts ship ‘Quantum of the Seas’, which will open to guests during autumn 2014 and sail from New York and its sister ship, Anthem of the Seas’ that will open to guests during spring 2015 and sail from Southampton.
Oliver said: “I’m thrilled to partner with Royal Caribbean, a brand that continually pushes the limits of what’s possible, to debut my very first restaurants at sea onboard the new Quantum-class ships. Royal Caribbean shares my approach to food and dining, which is to serve simple, fresh ingredients in a warm, inviting ambience. I couldn’t be more excited to bring my love of Italian cooking to their guests with Jamie’s Italian. It’s going to be brilliant!”
The addition of Jamie’s Italian to the restaurant portfolio aboard the Royal Caribbean ships reflects the holiday company’s plans to “completely reimagine dining at sea”.
The company said: “Smaller, flexible and personalised main restaurants and a collection of smaller, modern and distinct eateries such as Jamie’s Italian and experiential restaurant ‘Wonderland’ will cater for the full spectrum of food lover. The new approach to dining will feature exclusively on Royal Caribbean International ships ‘Quantum of the Seas’ and ‘Anthem of the Seas’ replacing the Captain’s Table style dining usually associated with the cruise holiday experience”.
The group recently opened its 34th UK site in Newcastle and has another opening lined up for its core brand in Harrogate for later in the year, although this may slip into 2015.