Jamie’s Italian, the restaurant chain headed up by chef Jamie Oliver, is planning to ramp up the expansion of its fledgling sub brands – Jamie’s Pizzeria, Jamie’s Deli and Jamie’s Diner – internationally, MCA has learnt.
Speaking at MCA’s Supply & Innovation Summit, Jonathan Knight, international managing director of Jamie’s Italian, said the company would use the fledgling formats to strengthen its presence in existing markets but also allow it to enter new markets.
The group, which currently operates three Pizzerias in India, will open its sixth international site for the year this month in Oslo, as part of plans to open 22 restaurants overseas in 2017.
A Jamie’s Deli is set to open in Vienna Airport this summer.
Knight said: “The changes in how consumers are using restaurants, wanting more speed and convenience, means these concepts are becoming more relevant. We see real opportunities for them to aid our international expansion going forward, especially where the core brand is already established.”
The company said last year that it plans to open in excess of 100 further restaurants internationally in the next four years.
Earlier this year, it agreed to open its first site in Qatar, in Doha Festival City Mall this summer.
It currently operates 44 sites overseas.
In February the group revealed it was opening a restaurant in Iceland’s capital of Reykjavik this spring. March also saw the group take back control of its six-strong Australia division.