Jamie Oliver is launching a new chain of upmarket restaurants in Britain, only a year after administrators finished winding up Jamie’s Italian, which collapsed with the loss of more than a thousand jobs, The Times reports.

The first of the as-yet unnamed sites will open in the autumn next to the Theatre Royal in Covent Garden, the heart of London’s theatre district. It will serve a seasonal menu, priced above Jamie’s Italian to move the celebrity chef ’s brand away from the competitive casual dining market.

Jamie’s Italian collapsed in 2019, owing £83 million to creditors. Oliver, 47, said: “Losing my UK restaurants was without doubt one of the hardest times of my life. But being a positive part of the restaurant industry is very close to my heart.”

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