Indulge Ltd, the Norwich-based pub and restaurant company, has been acquired out of administration by a new venture, Taste Inc Group, for an undisclosed sum.
Indulge, which was led by Sarah-Jane Roberts, was placed into administration in May after it failed to clear tax debts amounting to £121.9. It operated four venues in and around Norwich - The Mulberry, The Langtry, Beluga Bar, and The Buck Inn.
Taste is led by Dean Cooper and Paul Gourlay, and it is thought that Roberts will act as consultant to the new venture.
The deal has secures 150 jobs.
A report by adminstrator UHY Hacker Young said: “The company started to struggle financially when the company’s landlords increased its rents on all sites. This resulted in the profit margins of the business becoming very tight.
“At the same time labour costs increased due to a shortage of skilled chefs in the area. The sites that were food led also struggled to make necessary profits with the increase of food costs.
“The Beluga Venue particularly suffered with national brands descending into Norwich. The likes of Revolution and their new brand Rev de Cuba opening just steps away.”
