HOP, the Vietnamese grab and go concept, has secured its third site in the City of London, MCA understands.
The site on Cullum Street will open in January, and is part of a strategy to open smaller footprint formats with a greater emphasis on hot food.
Founder Paul Hopper secured £750,000 in new private investment earlier this year for the Cullum Street site and a fourth in the City.
He told MCA demand for hot food had been much greater than premade food from the fridges, which prompted him to remodel his next stores,
He said: “The focus on the new shops will be on the dishes that can be made to order or finished off at the counter rather than pre-prepared.
“The front of house will be smaller, but with the same throughput from the kitchen.”
Hopper, whose concept is backed by former Wagamama chairman Martin Robinson, believes there is scope for 10 sites in the City alone, and up to 30 or 40 across London.
He is considering various formats, ranging from a small kiosk to a large casual dining restaurant.