The latest TV advert from Harvester, the Mitchells & Butlers-owned brand, was the most recalled TV spot of last week, according to the latest poll from TNS and Ebiquity in conjunction with Brand Republic.
The advert, which features young chefs serving up food, had a recall rating of 45%. KFC’s latest ad for its Spicy Nacho Snacker burger had a recall of 38%, placing it fourth in the poll, while in sixth place on 33% was Burger King’s ad promoting its 49p ice creams.
Harvester said its ad “emphasises the flexibility and healthy eating aspects” of the brand, with the message, “at Harvester our grill menu with unlimited salad puts you in charge of your meal”.
