Chef and restaurateur Adam Handling has confirmed the location of his second The Frog restaurant, on Southampton Street in London’s Covent Garden.
As flagged up by MCA’s sister title, BigHospitality in January, the new restaurant will act as the flagship restaurant for The Frog group, with a more formal approach than at The Frog E1. The new site will have 90 covers.
Handling said: “I’m hugely excited about opening the new restaurant this year. The Frog E1 has been so well-received and set the standard for The Frog as a group, and the new restaurant will be rooted in those foundations but also have its own, distinct and more formal style with its own dishes and weekly-changing menu. The new site will draw a different clientele to the first restaurant in Shoreditch, and I want it to be unlike anything else currently available in Covent Garden.”
The flagship restaurant will be the second restaurant for The Frog group, who have announced that any subsequent restaurants launched will, like The Frog E1, be named after the postcode in which they are situated.
Matthew Englender, head of sales at Restaurant Property, said: “We have been working closely with Adam Handling since he worked at the St Emrin’s Hotel, in order to help him secure a flagship restaurant for his “The Frog” brand.
“I am delighted to announce that we have now exchanged on a restaurant space within a prime pitch of Covent Garden.
“We look forward to working closely with Adam and his talented team in the future.”