Giraffe, the Tesco-owned restaurant group, will launch a new grab and go brand variant in December, Giraffe KIOSK, in the front square of the newly redeveloped King’s Cross retail space, M&C Report has learnt.
It will be the company’s second site at King’s Cross, following the launch of Giraffe STOP, the group’s first foray into railway station dining, which opened in June last year.
Giraffe is to seek out smaller locations of around 300-500sq ft for KIOSK, which will serve grab and go hot pots, freshly-made sandwiches and healthy juices, pastries, coffees, salads and hot wraps, whereas STOP, with around 1,500-2,000sq ft, will feature a larger menu including burgers and hot dogs.
Founder Russel Joffe told M&C Report earlier this summer that the group would look to put its brand variants into Tesco sites where appropriate.
The company is understood to have lined up a further two openings at Tesco Extra superstores in Yeading and Cheam.
Giraffe opened its first in-store site at the Watford Extra in August and will open restaurants in the Extra store near its head office in Cheshunt and its store in Abingdon before the end of the year, as part of plans to open 10 restaurants in stores over the next 12 months.
It is thought that the group is also looking at further standalone openings in Aylesbury and Twickenham for the brand.
