Friska, the YFM Equity Partners-backed group, has begun its rollout in Manchester with the acquisition of a second site, in St Peter’s Square.
Co-founder Griff Holland told MCA he saw many synergies between the brand’s hometown of Bristol and Manchester, with the potential for five or six sites in the city – as well as potential sites in other northern towns and cities.
Earlier this year the healthy eating concept secured £3m of growth capital from YFM to fund its rollout. After making its debut in Manchester in September with a concession at the Bright Building, Friska has signed a deal on an 1800sq.ft unit at Two St Peter’s Square and will neighbour Wagamama.
Friska has also made two new appointments, with Pete Westmore, formerly of Deloitte, joining as finance director, and Jerome Ibanez coming in as head of operations.
Holland told MCA: “We are really excited about Manchester being the next focus for our rollout. We really feel like it is going to be the next place for Friska, and we hope to open more sites here in 2018.
“WE feel there’s lot of synergy between Bristol and Manchester, and despite being at opposite ends of the country, there’re pretty aligned really.
“If we can make 2018 work in Manchester, we would love to grow our footprint in the city. If there are good opportunities in other cities that tick the boxers we will definitely entertain them too.
“But there’s so much stuff going on in Manchester we will have more than enough going on.
“I would say we can do five or six – if we’ve got that member in Bristol there’s no reason its not achievable in Manchester.”
Friska operates 10 sites overall, with a mixture of full sites and concessions mostly in Bristol, as well as sites in Luton Airport and Birmingham.