Fridays and Go has officially partnered with Dundee United and Dundee football clubs to sponsor both teams for the 2022/2023 season, following the world’s first Fridays and Go opening in Dundee in March.
The Fridays and Go concept offers Fridays’ signature menu items for takeaway or sit-in diners.
The Hostmore Group, which operates the Fridays brand in the UK, has announced the collaborations will see digital content creation, player appearances, official merchandise, and featured branding at both teams’ grounds.
The partnership with Dundee United Football Club will include sleeve sponsorship of the women’s team, as well as sponsored weekly manager’s interviews for both the men’s and women’s teams.
As part of the Dundee Football Club sponsorship, the Fridays And Go logo will feature on the front of the men’s team shorts, in addition to branding of the official digital team sheet which will be circulated one hour before each kick off.
Robert B. Cook, Fridays CEO, said: “Dundee is a vibrant city with a proud history of jute, jam and journalism, fantastic people and notably, two great football teams.
“We’re thrilled to be partnering with these two clubs to celebrate the launch of the world’s first Fridays And Go and can’t wait to continue to spread that Fridays Feeling further across Scotland and the rest of the UK, as a result.”
