Johanna Fawcett has seen her role at the Azzurri Group, the operator of ASK and Zizzi, expanded, MCA understands.
Fawcett, who has been marketing director at the Bridgepoint-backed group since June 2013, has now taken on the new role of group digital and CRM director.
She will continue as marketing director for Zizzi in the new dual role.
Fawcett joined Zizzi from Kantar Retail where she was director of consulting.
Previous to that she was marketing director at Sheactive Ltd.