MTY Food Group, the Canadian quick service restaurant operator, anticipates having its first franchisee for its Extreme Pita brand signed by the end of the year to open its first UK sites in 2015.
Mark Cunningham, vice president of global business development at MTY Group, told M&C Report that MTY wants to match Extreme Pita’s success in Canada, where there are more than 200 stores, in the UK.
“People in the UK have become very conscious of what they are consuming and looking at the nutritional information on products so I think there’s great opportunities in the UK,” Cunningham said.
MTY is looking for regional area developers or master franchisees and has received “three or four strong applications this year”. These have been followed up with a property agent in the UK to look at suitable sites and Cunningham anticipates the first Extreme Pita sites opening in England next year.
As well as the outlets in Canada, Extreme Pita also has 38 franchised stores in the US and two in Australia.
MTY franchises c30 brands across the world which include the Thai Express and Mucho Burrito concepts in the UK.
