Former Eat director Aunaud Kaziewicz is launching a new concept which he is pitching as the Cote Brasserie of QSR.

Kaziewicz is launching Loaf & Coal in Southbourne, Bournemouth, and plans to grow it to five sites over the next few years, before entering south west London.

He told MCA he believes central London will remain quiet for a few years to come, while target locations in Winchester, Salisbury and Guildford will benefit from commuters continuing to work from home.

Loaf & Coal will share the same counter service model as Eat, serving lunches, evening meals, baked goods, coffee and alcohol.

As an allergy sufferer, the former F&B director and MasterChef finalist has committed to 100% transparency about all ingredients.

He told MCA: “If I looked at what brand I think is really good, Cote Brassiere are doing an amazing job. I want to be known as the Cote of the coffee shop world, with great coffee, great sandwiches and toasties, and great wine and beers.

“I don’t want a fancy approach to it, with a waiter taking orders. I’d rather invest that money elsewhere and give my customers free range eggs and chicken.

“My approach is to try to make really good food affordable to all and served quickly.”

The business is self-funded, with Kaziewicz using proceeds from shares of Eat to fund the venture.

He will also draw from his experience working in Michelin starred restaurants, in terms of seasoning and provenance.

A second site will open in year two, probably in Winchester, a third site will be a production kitchen, with Bournemouth, Winchester, Salisbury, Guilford next on the target list, before entering London, in areas such as Chiswick and Richmond.

He added: “The virus will start fading away at some point, but it’s going to take a while for things to get back to normal in London. I think concentrating outside of the London region makes sense.

“The plan is to have five sites, for economies of scale.”