Eat 17, the award-winning convenience store and restaurant operator, is to launch a new flagship site, complete with street food market in Hertfordshire, MCA understands.

The business, which is led by Chris O’Connor and James Brundle, has secured the former clothes and homewares shop Store Twenty One in the town’s Potter Street for what it describes as fine food store with “a stunning street food market and ample seating”.

The company said the site will offer a bakery, bar area, posh fried chicken, smoke house bbq and it wants to fill a further two units with local food operators.

O’Connor and Brundle established their first grocery store and restaurant in East London’s Walthamstow in 2006, adding further outlets in Hackney and Whitstable, Kent.

Last year, Spar wholesaler Blakemore Retail and Eat 17 acquired eight My Local sites.

Seven sites located in Rhyl, Rugeley, Essex, Cardiff, Chatham, Lambeth and Witham will belong to Blakemore Retail, while another in Whitstable will be an Eat 17 outlet.

The Eat 17 site on My Local store on Whitstable High Street is 3,200 sq ft and will initially open purely as a c-store. It will not undergo any major layout changes until late August, when an ice cream parlour using local ingredients will open.

Blakemore Trade Partners is looking at four further sites for Eat 17 in the London area and aims to have a 10-strong store estate in the next few years.