Drinks21, the UK drinks importer and distributor, has formed a strategic partnership with Ooberstock, the drinks distribution business.
As category partner to Ooberstock for Wines and Champagnes, the agreement, will see a selected range of wines and Champagnes supplied by Drinks21 being offered for sale through Ooberstock to independent pubs and the wider on-trade sector throughout the entire UK.
Gail Brogan, founder of Drinks21, said: “We are thrilled to have forged this exciting partnership with Ooberstock which is a natural fit with our sales and marketing business model. They are the experts in getting product to market efficiently and cost effectively. With their high level of innovation in the otherwise traditional wholesale marketplace, Ooberstock compliments our business approach very neatly. Ooberstock will help propel our nationwide on-trade sales strategy based around their extensive contacts and networks which already boasts over 4,000 registered customers.”
“What’s more, following the recent administration of WaverleyTBS, who used to supply a strong range of wine brands into the on-trade market, we are now able to meet this demand by making brands such as Gallo and Trulli available through Ooberstock at cracking prices nationwide.”
