Soho House, the bar, restaurant and members club group led by Nick Jones, is to launch the fourth site under its Dirty Burger format in London’s Shoreditch, M&C Report has learnt.
The company, which currently operates sites in the brand in Vauxhall, Kentish Town and Whitechapel, is to launch a site adjacent to the Boxpark scheme later this summer, utilising an underused entrance of its members’ club on the corner of Bethnal Green Road.
The new site will be mostly takeaway with just a few seats.
The group is currently operating its Dirty Burger van in the area.
Earlier this year, Nick Caton, the company’s director of restaurants, told M&C Report that it was gearing up to launch multiple sites under its Chicken Shop and Dirty Burger brands and was starting to look at possible opportunities for both concepts outside London.
Caton said: “We are moving into a position in terms of putting the resources together where we can open a number of sites under both brands. We feel both can work in a number of locations both in London and in cities across the UK.
“Over the next 12 months we hope to make real progress in terms of openings, depending on the right sites becoming available. If everything comes off, and it’s a big if, we could reach double figures for both over the next 12 months.”
