Din Tai Fung, the Taiwanese restaurant concept, will make its UK debut next year in London’s West End.
As previously flagged up by MCA, concept, which has 21 sites in Singapore, plus restaurants in the US, Australia and Thailand, is now understood to have exchanged on site in the Centre Point building in Tottenham Court Road for its UK launch.
The company had also run the rule over the Henry’s Café Bar in Henrietta Street, before switching its attention to Centre Point.
Din Tai Fung will join a new street market concept from Sushisamba, Vapiano, Black Sheep Coffee, Pret a Manger and Rhubarb at the Grade II-listed 1960s concrete skyscraper, which is undergoing a radical refurbishment by its owner Almacantar.
Breadtalk Group, the operator of the concept, which is famous for its signature xiaolongbao, is set to open in the UK under a new joint venture.
Parent company, the Singapore-based food and beverage firm BreadTalk Group said last year that the new joint venture involved itself Din Tai Fung Taiwan, its franchise owner Fairy Rise Development, as well as two shareholders from UK and Taiwan.
Din Tai Fung, known for its steamed soup dumplings, currently operates 135 restaurants in 13 markets. Of these, BreadTalk currently operates 21 restaurants in Singapore and three in Thailand.
Breadtalk Divisional chief executive William Cheng said the company was “excited” about bringing the dim sum chain to the European market for the first time.
