Denny’s, the fast-casual dining chain, is to become the latest American import to the UK restaurant sector, M&C Report understands.
The group, which is famous for its Grand Slam breakfast, is looking for franchisees here in the UK - and follows the likes of Chipotle, Ruby Tuesday and Taco Bell.
It hopes UK consumers will recognise the brand from trips to the US, particularly Florida where the brand has a strong presence.
Denny’s Corporation, which is led by interim chief executive and chairman Debra Smithart-Oglesby, operates around 1,500 restaurants worldwide, 90% of which are franchised.
At the end of May the Nasdaq listed company issued 2010 guidance where it said it expected to achieve an adjusted ebitda of between $71m (£46.47m) and $75m and adjusted income before taxes of between $23m to $28m.
Steve Dunn, a director of development at Denny’s, said: “Our brand is probably just as well known by English families as it is in Florida and California, as they make up one of the largest groups of diners that we see in Disney World.”
He added: “Following the recent emergency budget and the lowering of corporation tax, we see a bright future in the UK. This is a big incentive for our new franchisees, who will enjoy one of the best known restaurant brands in the world - a brand which is a long-term success story worldwide and now a corporation tax rate in the UK that will encourage expansion.”
Harold Butler founds the first Denny’s in Lakewood, California, under the name Danny’s Donuts, in 1953.
It also runs restaurants in Canada, Costa Rica, Guam, Mexico, New Zealand and Puerto Rico - but a launch in the UK would mark its European debut.