Drake & Morgan, the highly-regarded, bar-restaurant operator, is to call its next site in Holborn, which will open next February, The Fable, which will include a new concept within it called Bottles & Blooms.
The group, which is led by Jillian McLean, currently has a pipeline of 10 sites for the next four to five years, including its first regional trials, and also has plans for brand extensions.
The Fable will be a 10,000sq ft bar, kitchen and deli and McLean has held focus groups with Amazon, which is housed in the same building, Sixty London, regarding what will be included in the new venture.
The company, which is backed by Bowmark Capital, recently finished a review of its brand proposition, and has almost completed a round of senior recruits and promotions to strengthen its management team, including the appointment of former Novus COO Jason Thorndycraft as operations director.
The buyout provided group with £10m of capital for the its expansion plans, with the group believing there is potential for it to open up to 70 sites across the UK, including up to 15 sites in the capital.