Chop’d founder Jasper Wight has opened the debut site for his grab-and-go lunch pot concept, HiLo, MCA has learnt.
The first site at London’s Broadgate Circle soft-launched yesterday – six months after the concept started taking online orders.
Wight has been working on the project since last September, initially for delivery and collection around a short-let kitchen unit in Shoreditch and then through pop-ups.
The concept – with the strapline ‘no boring bites - centres around hot pots, broadly divided between vegan and meat-based ingredients as well as salad and soup pots. Wight stressed that one of the group’s USPs is that its pots are microwaveable and can last for two to four days in the fridge.
Speaking to MCA in June, Wight said he had a three-pronged growth plan around physical stores; online sales and wholesale (including to contract caterers) and the rate of physical expansion would depend on the weight of sales through each channel.