Chipotle UK has launched an online dietary options page that shows which ingredients are right for individual needs, so customers can build a specifically customised meal.
The typical Chipotle service format allows more than 60,000 possible ingredient combinations, so the new online tool will help customers find the right combination for their personal dietary needs, focusing on six diets – gluten-free, high protein, vegetarian, vegan, paleo and dairy-free.
The company, which currently operates six sites in London, said that the tool will highlight which ingredient combinations are best and which to avoid. There are even suggested meal options, in case customers can’t quite make their mind up.
James Dannatt, marketing manager, Chipotle in Europe, said: “The new online tool makes it much easier to customise your meal with fresh ingredients from our everyday menu so you can stay on track with your goals and personal health plan.”
