by CHLOE, the vegan fast casual, has taken the former Byron site on Langham Place, Marylebone.
The third London for the US brand will have 72 covers inside and a terrace for 10.
It will feature striped banquettes, colourful titles table tops and swing chairs, booth-style seating, unique light fixtures, bespoke wallpapers and bathrooms (the brand’s ultimate selfie spot!).
The menu will include signature salads, house-made burgers, fresh pastas, baked sweets and dairy-free ice cream.
by CHLOE has a fourth site opening at the ICON at the O2, and sites in Covent Garden and Tower Bridge.
Co-founder Samantha Wasser said: “We are so excited to grow our brand in London and have been delighted at the demand we’ve received to continue expanding! We could not think of a more perfect location for our third by CHLOE. location than the iconic Oxford Circus neighbourhood.”
This story replaces an earlier version which incorrectly stated that by CHLOE was taking on the fomer PizzaExpress site on Langham Place. PizzaExpress on Langham Place continues to trade and there are no plans for its closure - we would like to apologise for any confusion.