Bundobust, the Indian-street food and craft beer bar in Leeds, plans to build its estate in the north before rolling out to London, MCA understands.
Mark Husak, the co-founder of the group, which will launch its second site in Manchester in the autumn, also told MCA that the group is planning to add to its operational team as it seeks its third site.
He said the group, which launched in Leeds in 2014, was searching for sites in areas such as Liverpool and Sheffield.
He said the operation in Manchester would be similar to the debut site, although the latest venue is around one and a half times bigger than in Leeds.
He said: “I think it’s particularly important with the second site that it builds the identity of the brand. It should feel the same as Leeds when you go in there, even though it’s a very different site.”
On growth, he said: “London is still the ultimate goal but we’re now thinking it may be wise to establish ourselves in another northern city or two before we make that leap.
“We’re conscious that we need to build the operational infrastructure around us before we can grow. Myself and my business partner (Mayur Patel) were very hands on with the first site but we know we need to build support around us.”
Husak said the group would be seeking bank funding for a third site but would not rule out seekign external investment for a further stage of rollout.