Paulaner, the Bavarian brewery established in 1634 in Munich, has instructed property advisor Christie & Co to support the debut of its Bräuhaus concept in the UK.

The partnership will see Christie & Co seek out several franchise partners to roll out the concept across the UK as the brand looks to open up to 10 sites across the country in the next few years.

Since the first Paulaner Bräuhaus opened in Munich in 1989, the brand now has 40 sites around the world, including Singapore, Shanghai, Indonesia and Azerbaijan, along with the seven sites around Germany.

The concept focuses on ’authentic Bavarian hospitality’, with traditional Bavarian food and beer. It has three restaurant types, including Bräuhaus with its onsite microbrewery, Wirtshaus with a focus on menu matched with Paulaner beers, and Bierhaus, a traditional Bavarian pub.

Lars Eckart, managing director of Paulaner Franchise and Consultant, commented, “We are convinced that we can achieve great success with our Paulaner breweries and pubs in the UK.

”The market is ready for us. Paulaner stands for outstanding beer culture, brewed in accordance with the German Purity Law. We now want to bring this centuries-old craft of brewing closer to British beer lovers.

”Our aim is to ignite enthusiasm for genuine, traditional Bavarian beer in the UK, while ensuring the highest standards of quality. Alongside our exquisite beer offering, our Bavarian food will provide an authentic gastronomic experience.”

Simon Chaplin, senior director – Pubs, Restaurants & Franchise at Christie & Co, commented, “We are proud to have been chosen by this historic beer brand to help them break into the UK market. Our extensive network of contacts, not only throughout the world of hospitality, but entrepreneurs and investors from other sectors, will enable us to attract high calibre franchisees who can match the ambitions of Paulaner Franchise. Offering a unique combination of traditional and modern Bavarian lifestyle, the brand has a proven customer appeal, and a franchise model that works for both sides, so we expect some strong interest in the opportunity.”