The team behind Boxpark, which is set to open its third next year at Wembley Park, is looking to create a new asset type to highlight the role that street food is having in regenerating inner city areas, MCA has been told.
Speaking after the announcement of the group’s third site, which will launch near the end of next year in Wembley and house 29 traders, development director Matthew McMillan said the company was targeting to open around 30 new locations over the next five years and hoped that would include an international site or two.
He said: ”I hink we are creating a new asset class. Are we just a pop up or does Boxpark do something more than that? We popped up in Shoreditch and turned that part of it into something more vibrant, more of a destination. The street food scene has had and is having a huge impact on city centres and we want to be at the centre of that. Modern consumers want an experience and different options, we can cater for that.”
McMillan said that company would target the top 15 cities in the UK, with a focus on Bristol, Manchester and Liverpool initially.
He said the company was getting up to 10 inquiries a week from overseas regarding launching internationally but that nothing was set to happen in this respect in the short term.
Boxpark Wembley follows the success of the group’s Shoreditch and Croydon sites, which opened in 2010 and 2016 respectively.
Boxpark Wembley said it would work closely with the local community to host a series of live music, events, talks and workshops. This will be bolstered by an expansive 2000 capacity events space plus an intimate and separate 300 capacity venue.
Roger Wade, founder and chief executive, Boxpark, said: “I’m delighted to announce the opening of the third Boxpark site, Boxpark Wembley. Boxpark Wembley is located in an iconic location, on Olympic Way in Wembley Park. We look forward to working closely with Quintain, Brent Council and the other venue operators on the site, to develop a world class food, drink and entertainment destination, and possibly the best fan park in the world!”