Steak and lobster concept Bourgee has signed up two more openings for 2017 ahead of the launch of its second restaurant.
Following the success of Bourgee Southend-On-Sea, the ‘affordable luxury’ brand will launch in Chelmsford’s new restaurant quarter, in Exchange Way, on 1 October.
The group has also secured sites in Bury St Edmunds and Norwich for next year.
Co-founder Mark Baumann said: “Bourgee offers a premium dining experience that is accessible to all. We source produce from prestigious suppliers, whilst the in-house chefs’ craft these expertly selected ingredients into deliciously creative dishes, all served in a modern, cutting edge-designed venue with superb service and unrivalled atmosphere.
“Outside of the major cities, most people’s experience of steak is cheap rubbish cuts in a supermarket that are badly cooked or an average serve in a restaurant. Sure, in the larger cities there are a few good steak offerings, but for the majority of us in the UK, we have to put up with poor quality. We are on a quest to change that! We want everyone to experience the best without having to pay the earth for it. This commitment to quality feeds through all aspects of the Bourgee process. The talented team of chefs cook the meat on a specialist Josper grill, whilst diners are each given unique graphite blades imported from Germany to cut the meat without tearing. Those that have tried our steak say that it redefines their experience of good steak.”
Co-founder James Welling said: “Having seen the consumer demand first hand in Southend, we are eager to continue challenging what Essex has come to expect from their restaurant choices, showing customers that they can have the quality dining experiences they have come to know and love from nearby London, without the need for travel or a high credit card limit! The new site at Chelmsford will deliver the ‘experience’ these restaurant goers crave, right at home.
“Chelmsford was a natural choice for our second site. Since receiving city status, we have felt a distinct shift in resident’s attitudes - they actively want Chelmsford to become a buzzing central hub and are campaigning for more choice. The council has big plans for the city to deliver this demand, and we’re delighted to be a part of this re-development that will see Chelmsford step up as a major attraction in the UK.”