Boparan Restaurant Group has gone into partnership with Sainsbury’s to test two new Carluccio’s concepts, and a multi-brand offering.
The first format, Caffè Carluccio’s will open in Sainsbury’s St Albans superstore on 3 June.
The 900sq ft coffee shop will have space for 45 customers, offering eat-in and takeaway options.
The offering will include Italian coffee, iced coffees, cremosa Italian soda and granita fruit ices, all-day breakfast, ciabatta, toasties, filled croissants and pastries.
A range of Carluccio’s retail products will also be available including biscuits such as biscotti and cantucci, ground coffee and gianduiotti chocolates.
The second concept, Carluccio’s Counter, will launch in June in the Sainsbury’s Leamington Spa superstore, offering deli products including pasta, olive oils and sauces alongside chilled stone-baked pizzas.
Hot ready-to-eat items, including made-to-order pizza and rotisserie chicken will be available to take-away, as well as for delivery.
The third concept being trialled is the Restaurant Hub, a multi-brand offer with grab-and-go and delivery options from brands including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner. The Restaurant Hub will open in July in Sainsbury’s Selly Oak superstore.
Carluccio’s was acquired by Boparan Restaurant Group in May 2020. Sainsbury’s and Boparan Restaurant Group will listen closely to customer feedback in all three stores before deciding any next steps.
Satnam Leihal, managing director at BRG, said: “Our customers tell us they love our brands and would like to access them more regularly and be part of their family home occasions. This trial with Sainsbury’s allows us to bring our range of high-quality products to more customers, more often, in varied formats.”
Rhian Bartlett, food commercial director at Sainsbury’s, said: “We’re testing these new offers as part of our plan to put food back at the heart of Sainsbury’s – bringing even more innovative and delicious food and drink to our stores. This is the first time we’ve worked with Carluccio’s and we’ll be listening closely to see what shoppers think of the different concepts, which also include GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.”
Supporting the brand will be Carluccio’s first app, allowing ordering, delivery, menu access and location finding as well providing users with a loyalty mechanic.
Boparan to trial three new concepts with Sainsbury’s
Boparan Restaurant Group has gone into partnership with Sainsbury’s to trial two new Carluccio’s concepts, and a third multi-brand offering. The first, Caffè Carluccio’s, will open in Sainsbury’s St Albans superstore on 3 June. The second, Carluccio’s Counter, will launch in Leamington Spa, offering deli products and pizzas. The third is the Restaurant Hub, a multi-brand offer with grab-and-go and delivery options from Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner, at Selly Oak superstore.