Bluegrass BBQ Smokehouse, the regional restaurant group, has launched a virtual fried chicken brand Saucybird, MCA understands.

The fried chicken and burger concept is available via Deliveroo at two Bluegrass locations – High Wycombe and Windsor.

Saucybird is also available at Hove Deliveroo Editions, where Bluegrass currently has no physical restaurant presence.

The Steve Brown-led business, which has a Bluegrass BBQ Smokehouse in Reading, is also testing its core restaurant brand at Hove Editions.