ASK Italian has confirmed the launch of its latest flagship site at London’s O2 Arena.

This follows the successful opening in April of a site in the Intu Metrocentre Gateshead, with further 2016 launches already planned for Harrogate and Milton Keynes.

As MCA revealed in February, the c115-strong company has opened on the former Spur site at the arena

ASK Italian’s managing director, Harry Heeley, said: “To be opening a flagship site in this landmark building is a statement of where ASK Italian is now, and continues the evolution of the brand. Over the past five years, we have re-established ASK Italian as an industry leader, and we’re now in a position to bring ASK Italian to new locations across the UK, which demonstrates great confidence in our brand and makes it a very exciting time for us.”