Accor, the global hotel company, is to launch a new restaurant concept, called Jamboree in London’s Blackfriars, M&C understands.
The group will launch the new format, called Jamboree, at its Novotel site before the end of the year.
It states that Jamboree will be a “fun, social, irreverent hangout that celebrates food and flavours from around the world”.
It is thought that if successful the group will look to roll out the new format to further sites in the UK.
Accor currently operates 33 sites in the UK under its mid-market Novotel brand and 400 globally.
