How about this for a straightforward, five point recipe for scalable restaurant success? Step 1, target the highest eating out frequency demographic with a highly affordable offering. Step 2, develop a distinctive proposition that avoids imitating any direct competitor. Step 3, keep the product offer tight to support consistent product quality. Step 4, develop a format strategy that works across multiple locations while not overpaying for sites. Step 5, work hard on building loyalty and repeat custom.