Gordon Ramsay lines up third new site

Gordon Ramsay has confirmed the opening of his first Street Burger restaurant, which will launch tomorrow (3 December) at One New Change in the City of London.

It will be one of three new restaurants expected to open under the chef’s name in the capital this week, with the recently announced Gordon Ramsay Burger in Harrods and Street Pizza Southwark also due to launch in the days following the lifting of national lockdown restrictions.

The Street Burger concept will be modelled on Ramsay’s Street Pizza brand, with all burgers priced at £15 and served with seasoned fries and unlimited soft drink.

Announcing the launch over the weekend via social media, Ramsay said the concept is “somewhat unique”.

“The fitout is amazing; the burgers are beautiful; the blend is incredible,” he said.

Ramsay previously outlined intentions to launch Street Burger back in August, when it was reported that his ambition to “create a billion-dollar dining proposition” had been undented by the coronavirus pandemic, with the chef laying out plans to open 50 new UK sites.

This expansion is expected include a nationwide rollout of his Bread Street Kitchen concept, which he originally launched at One New Change a decade ago.

Ramsay’s current UK portfolio is concentrated in the capital, and also includes a number of singular, high-end restaurants such as the three Michelin-starred fine-dining flagship Restaurant Gordon Ramsay in Chelsea; Petrus in Belgravia; and Lucky Cat in Mayfair.