The New World Trading Company (NWTC) is to launch a new concept alongside its 18th Botanist opening in Bath, MCA understands.
Beneath is a new bar concept that will operate in the basement of the new venue at The Octagon in Milsom Place.
The concept is inspired by what the company calls “the darker side of botany”, themed around “the operation of underground laboratories studying forbidden plant species, creating alcoholic antidotes and controversial remedies dragged from ancient centuries gone by”.
Beneath and The Botanist will open on 25 March, marking the Chris Hill-led company’s 25th opening.
Earlier this week NWTC was named best managed pub company under 50 sites at the Publican Awards. Last month it was named the fifth best company to work for in the UK.
The Graphite-backed group recently strengthened its board with the appointment of Brasserie Bar Co chief executive Mark Derry as a non-executive director.