Woodforde’s Brewery has announced a substantial long-term stand sponsorship deal with Norwich City FC.
It will see the brewer’s logo, which features Norfolk-born Lord Nelson, adorning The Barclay Stand at the English Football League club’s Carrow Road stadium.
Based eight miles from the stadium, Woodforde’s’ Wherry Amber Ale and Norada Pale Ale will be available to home and away supporters throughout all of the ground’s hospitality lounges and concourse kiosks, while the brewer is planning to maximise the partnership through joint promotional activity with the club targeting its pub trade customers and consumers across Norfolk.
James Armitage, Woodforde’s commercial and marketing director, said: “As Norfolk’s largest brewer, we’re delighted and proud to have forged this exciting new commercial partnership with Norwich City FC which will enable us to build our profile further by sponsoring The Barclay Stand.”
