Wadworth, the Devizes-based pub operator and brewer, has created two new positions.
Katherine Bond has been appointed as beer brand marketing manager for off-trade and export, while Danny Champken comes on board as on trade-beer brand marketing manager.
Champken joins from S.A. Brain, where he spent four years progressing from marketing coordinator and finishing up as cask development manager. His remit will see him manage the brand strategy for Wadworth beer brands in the on-trade for both Wadworth’s own pub estate and national pub company and free trade customers. He will also look to build on current and new on-trade channels to activate energetic consumer and trade campaigns that deliver margin and sales uplift targets.
Bond’s primary role at Wadworth will see her hold responsibility for the strategic direction of the brewery’s beer brands across the off-trade and export channels. She will also lead the creation of consistent beer branding across all communications, including online, packaging, POS and consumer promotions for the off-trade retailers.
Elaine Beckett, Head of Marketing & Communications at Wadworth, said: “Wadworth created these positions as part of the business’ ambitious new strategy and we are delighted to have Katherine and Danny on board to increase brand awareness and ultimately help to grow our beer sales. Their combined energy, experience in consumer marketing and within the hospitality sector makes them a fantastic addition to the Wadworth team.”
