Thornbridge Brewery and craft beer bar operator, PIvovar, are already at advanced negotiations on a number of sites for their joint venture, MCA understands.
The group is at heads of terms on its debut site in Birmingham, which is believed to be the former Lloyds Bank on Colmore Row. MCA understands the groups are also talking to landlords in Brighton and central London as well as closer to Thornbridge’s Derbyshire heartland.
Thornbridge chief executive Simon Webster told MCA that the pair were keen to look at central town and city locations across the UK and would consider existing use, change of use or new-build sites.
The pair have set a target of 10 sites in five years, but Webster said this could be achieved earlier given the appetite shown by landlords.
On the rationale for the move, Webster said: “We are primarily a brewer and we feel like we have complementary skills with Pivovar, who we have worked with for a long time. They are the ideal partner to push the Thornbirdge brand further afield but without us being too distracted from our day job.
“We already distribute nationally but this gives us a chance to have the full range on the bar.”
Webster said that each site would include the “Thornbridge & Co” banner but that the name of each site would be assessed on an individual basis, with the first site likely to be Birmingham Tap.
He said the group would look to capitalise on the theatre of drinking out, with a plan to include tank fresh Jaipur in all suitable sites.
He said it was important for the brand to have the exposure of a flagship site in central London but that they would not pay “silly prices”.
Jamie Hawksworth, owner of Pivovar, said of the deal: “Over the last 12 years we have created award winning bars supported by our own drinks wholesale division which delivers supply chain within our estate. We are now thrilled to be joining forces with our friends at Thornbridge to roll out more amazing bars offering access to their beer range alongside our existing drinks portfolio.”