Star Pubs & Bars has pledged an additional £30,000 to Pub is the Hub.

The money will fund consultancy and grants to licensees looking to diversify their businesses and brings the Heineken-owned pubco’s total contribution to this area of Pub is The Hub’s work to £80,000 in the last 19 months.

The presentation, which took place at The Woolpack in Haslingden, was attended by the pub’s local MP and Minister for the Northern Powerhouse and Local Growth, Jake Berry.

Lawson Mountstevens, Star Pubs & Bars managing director said: “To thrive for the long-term, pubs have to adapt to meet the changing needs of the communities they serve. We are committed to ongoing investment in our own estate to ensure this happens, and are keen to support an organisation that facilitates this across the industry as a whole.”

Jake Berry MP, Minister for the Northern Powerhouse and Local Growth, said: “Pubs have always had a vital role to play in bringing people together and increasingly they are also providing essential services for communities. It’s great to see strong backing for Pub is The Hub, which not only helps safeguard the future of pubs around the UK but improves the lives of local residents.”

John Longden, chief executive of Pub is The Hub said: “Support like this is fantastic news for all the hard-working licensees that would like to add new services and activities to their pub businesses but just need some support, advice and modest investment to get them started.

“We are enormously grateful to Heineken for continuing to endorse Pub is The Hub, our advisors and our Community Services Fund in this way. They are making a real difference to people’s lives in communities up and down the country in a unique and imaginative way.”