Spirit Pub Company is to roll out an online reservation tool that enables each individual pub to “intelligently” manage online bookings.
The company has worked with liveRES for the event booking system, which is currently being introduced to Spirit’s Flaming Grill, Fayre & Square, Chef & Brewer and Taylor Walker brands.
Spirit said the system enables guests to book larger group sizes, facilitate deposit payments, tailor menus to specific requirements, and identify children and adult covers.
It first introduced it two years ago and said traditional booking systems failed to manage demand for larger, more bespoke enquiries.
Kenny Skelton, head of digital at Spirit Pub Company, said: “Ensuring we provide an easy, efficient and customisable booking experience for our guests is a critical part of our business, especially during key holiday periods.
“Working in collaboration with liveRES we have developed and implemented an online solution that is market leading in the hospitality industry. Our unique system efficiently ensures that we can offer, manage and deliver a personalised service to our guests, which we believe puts us ahead of our competitors.”
Samantha Grocott, operation director of liveRES, said: “We relished the challenge of creating a bespoke online booking system for Spirit. The system gives them the flexibility to handle complex guest enquiries whilst being tailored to each of their sites.
“Our team is made up of individuals who have practical experience of working in the eating out sector and is backed up by industry leading computer programmers. We have created a system that will enable Spirit to work more efficiently and ensure that they maximise their potential as a business.”
