Spirit Pub Company’s Fayre & Square brand has launched the first points based loyalty app in the pub industry, enabling users to collect and redeem rewards and offers from their smart phone.
The app, which is available now on Google Play and the App Store acts as a digital version of the brand’s Reward Card and also reviews guest’s spending behaviour and presents them with tailored offers and promotions that are relevant to their tastes.
Kenny Skelton, digital, insight and brand director for Spirit, said: “We’re extremely proud of our Reward App, it takes the technology one step further than traditional loyalty apps by using the data collected when guests are dining with us and applying it to provide personalised promotions.
“Our Reward Card Scheme has been a great success and well received by our guests since its launch last year. With our app we are using the best of today’s technology to build on this success and further develop the loyalty of our guests.”
