Spirit enters the premium league

Cricketers pub, Spirit

Spirit Pub Company last month launched its second Premium Pub site with the conversion of a former Chef & Brewer in Kew, south-west London, which re-opened as the Cricketers. John Harrington spoke to Martin Braisby, brand director of the Premium Pub concept, and the Cricketers’ general manager Paolo Corgiolu, about Spirit’s move into a more premium territory

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