Shuffle Bar & Jukebox, the cocktail and digital jukebox bar created by Be At One co-founder Paul Mason, has secured a second site in Southampton, part of a plan to open five by the end of 2018.
The Brighton-founded concept, which allows visitors to play their preferred music via a shared online playlist, is aiming to initally open in Southern university cities where it can benefit from mid-week trade from students.
Mason, who was with Be At One for four years before leaving the business, said Shuffle followed a similar format, with a large cocktail menu, and strong service ethos.
With HSBC financial backing he is looking to target towns such as Guildford, Reading, Portsmouth, Winchester, Exeter and suburbs of South London, and after reaching five, Mason hopes to secure private equity funding to take the Shuffle throughout the UK, to places such as Nottingham or Manchester, with large student populations.
Mason told MCA: “Our service standards are very much like Be at One, nothing’s really changed, with the addition of the digital jukebox as our USP.
“We’ve found our second site and HSBC has already said yes to a third. I’d like to have something tied up by the end of the year.”
Mason said the musical element, which includes some 2,000 songs from the 1960s to the modern day, started out as a quirk, but has become synonymous with the brand.
He said the concept aimed to take the pretentiousness out of cocktails.
Mason added: “I’m the antithesis of the mixologist, the 20 hour stirred Old Fashioned really grinds my gears. I’m trying to get back to the roots where it’s about the guests. With his waxed moustache and tattoo sleeves the bartender has eaten himself over last few years so this is a crusade to get back to what it should be.”
Savills let The Tap Room in Southampton to Shuffle Bar & Jukebox on a new free-of-tie lease.