Shepherd Neame has launched a seasonal pop-up brewery store at the Bluewater shopping scheme.
The 1,800sq ft brewing boutique unit is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand.
The store includes a bar featuring the company’s first ever cider, Orchard View, and new Cinque Five Grain premium lager.
Guests can also immerse themselves in the world of brewing and purchase merchandise and Shepherd Neame bespoke products, including bottled beers, from the brew shop. In addition, a ‘HOPS360’ virtual reality experience has been created, allowing each guest to take a virtual tour of a hop garden.
Heinz Kloihofer, Bluewater’s mall leasing manager, said: “Shepherd Neame’s arrival is a unique addition to Bluewater, and will further cement our status as destination of choice for memorable shopping experiences. Shepherd Neame has created a great brewing boutique store, that really brings their brand to life, showcasing their products and immersing guests in the world of Shepherd Neame.”
