Revere, Marston’s premium pub arm, is to feed back the learnings from the rollout of its Lost & Found concept to the original Birmingham venue, MCA has learnt.
Revere managing director Colin Sadler told MCA that he expected to open more sites for the currently three-strong speakeasy-inspired concept in early 2017. He said he also expected to announce a second site for the Edinburgh-based Foundry brand before the end of the year.
The latest Lost & Found to open was in Knutsford and Sadler said it represented an evolution of the model.
He said: “Birmingham was an innovation from us and now we are seeing lots of people following that botanic cocktail lead. Knutsford has taken all the good things we had in Birmingham and made them better. With the secret room, for example, we have really gone for it – with moving bookcases and an entrance through a picture frame.
“What we are now doing is going back to Birmingham to put in some of the enhancements we made in Leeds and Knutsford.
“We’re really excited by Lost & Found and the rollout potential.”
Sadler said Foundry 39, in Edinburgh’s Queensferry Street had received a good reaction to its marriage between craft beer, cocktails and the pizza range it designed with chef Paul Ainsworth.
On further growth for the division, which currently numbers 17 sites, Sadler said: “We have a range of propositions that can essentially suit any town, in any area. Even in towns we are already operating in we have probably got another format we could put in.”