Stonegate, the managed operator, is continuing the rollout of its Popworld brand with the conversion of a former Reflex in Preston.
The £200,000 investment has seen the introduction of a new sound system, three new VIP rooms and a new cocktail menu that gives customer a choice of where it’s served in a glass, a partini, a top hat or a disco ball.
General manager Tony Mercer said: “Preston is a small city with a great personality that likes to party and so I’m confident that Popworld will be a huge success with the residents and visitors to the city.
“The idea behind Popworld is that it offers fantastic customer service; a great range of drinks from sharing cocktails, which we call Partini’s, to premium bottle serves for large groups of friends. The music is of course the highlight. Reflex was known for playing party hits from a certain era but Popworld plays them from a range of decades, so it’s essentially an evolution of party style.
“Whilst the site has been closed for the investment, the team and I have been undergoing training on all of the new elements of service. Customer service is at the heart of our offer and we want people to come and have a great night knowing that our great team will look after them.”
The venue reopens on 13 September. The Popworld concept has also been rolled out to sites in York, Portsmouth, Southampton, Swansea and Birmingham.
