Peach Pubs has reported an 18% hike in Christmas party bookings compared to last year and lfl sales up 4% for the quarter.
Co-founder Hamish Stoddart said: “We are well up on bookings for Christmas meals and parties and are very optimistic about how things are going in the run-up to Christmas. We moved to Opentable Guest Center, which has helped us manage our planning and our management of the services. Things are going well and we’re definitely beating last year, with like-for-like sales up this quarter 4% and the teams working flat-out to keep everyone well fed, watered and entertained.
“We’ve made Christmas a real focus this year, making our pubs look stunning and serving up some fantastic food on our festive menus, with traditional favourites as well as some inspired new dishes,” he says. “We decided to take more bookings in advance this year, and push hard on filling the pubs, which is paying off so far in terms of Christmas sales. The challenge is still to take the same number of walk-ins and smaller tables as well to build total covers. It’s a bit of a bet on our hosting skills. We will see.
“Our newest pub, The High Field in Edgbaston, is really flying with sales over £40k a week and filling a gap there for a top quality gastro pub and restaurant. It’s already a hub on the Edgbaston social scene, with strong bar and restaurant sales, sell-out events and a big call for its two private dining rooms.
“With parties and entertaining lasting well into the New Year, we’ll start 2015 strongly too, and have lots planned to keep the pubs busy in January. It’s an exciting time and we’re determined to make the most of it.”