Jonathan Paveley, executive chairman of Admiral Taverns, has become non-executive chairman of RULE, an Exeter-based group that has been registered as a lifestyle brand covering an entire spectrum of leisure and fashion goods. The new business, which is part of RULE GB, will launch the first of its products later this month – a range of custom-built Style Bikes, from which 10% of the profits made, will go to support injured Royal Marines. RULE, which is based at Exeter Airport's Merlin Business Park, is also offering employment and self-employment opportunities to Royal Marines facing the daunting prospect of leaving the Corps. Sister company GB, which will offer B2B services, is to be rolled out later this year. Paveley is also non-executive chairman of Hook Norton.