New World Trading Company is to launch a standalone concept for its second site in Birmingham, MCA understands.
Chief executive Chris Hill has told MCA that the former James Brindley site in Bridge Street will re-open as The Canal House.
Media reports had suggested the site would be another iteration of the group’s Smuggler’s Cove format but Hill revealed that the pub would be a standalone format, taking inspiration from the canal pioneer, Brindley.
The Canal House will create over 80 new jobs in the city adding to The New World Trading Company’s total employees which will stand at approximately 1100, following the openings in Didsbury and Reading in the next few months. The Canal House will be The New World Trading Company’s sixth brand; which currently includes The Botanist, The Club House, The Oast House, The Smugglers Cove and The Trading House.
Hill said: “Birmingham’s food and drink scene is one of the strongest in the country, which is why we’re excited to open a new venue in this thriving city. The Canal House is a brand-new concept for us and we are excited to be launching it in Birmingham later this year.”
