New World Trading Company (NWTC), has used the closure periods during the pandemic to “pause, and reflect”, in order to “set our stall out ready for the business to grow”, COO Natasha Waterfield has said.

Speaking on MCA’s The Conversation on Monday (19 April), Waterfield said the business had spent a lot of time focusing on improving efficiencies in its kitchens and bars, with regards streamlining its different menus and the products that it offers.

“We have also done quite a lot of work on our brands,” she said. The business opened one new site in Lincoln last year, when restrictions allowed, and Waterfield said NWTC has got “quite a few new sites coming up”.

“We are looking to roll out a few more of our Clubhouse brand, so we have been doing some brand development work on that,” she added. The business currently operates one Clubhouse site in Liverpool One, and is due to open a second, in Plymouth’s Royal William Yard, next month.

In addition to training its teams, it has also done a lot of work around restructuring its finance and operations divisions in order to have the most efficient business moving forward, she added.

NWTC has so far opened six of its 30 sites for outside trading with another three due to open closer to May. Waterfield said that the first week of trading had been a lot better than anticipated, with the weather playing its part, and that “the appetite for going out is definitely there”.

The six sites had been trialling having 50% of its seats available to book, but Waterfield said that after the first week it was clear that there were more people turning up on the day than those not showing up to bookings, so it has decided to move to a walk-in only policy as the demand is there.